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Business Event Stack · Brand v1.0

Where business
meets, region by region.

The design system behind Business Event Stack — the free networking calendar, map and directory, run region by region. Monochrome at its base, and it takes on each region’s colour. Pick one below and watch the whole page change.

Colour, alive

A near-black base that reads as premium; each region brings its own primary and spark. Never corporate grey.

Drawn as a network

The mark is the region wired together, as its first letter. Every connection is the point.

Motion with manners

Things drop, pulse and lift — gently, and never when you ask them not to.

Always on the map

Place is first-class. Pins, radius, towns — the brand lives where events do.

◆

One brand, every region

Same system, its own colours and logo. Click a region — the whole page recolours, live, and the mark becomes that region’s initial. The picker in the top bar repeats these anywhere.

02

Colour

A primary, a spark, ink to read by, white to breathe — shown for the active scheme. Pick a region and these ramps recolour. Click any chip to copy.

Primary · Business Event Stack

Spark · Business Event Stack

Ink · neutral

The signature primary → spark gradient (emerald → lime at base). Hero washes, the mark, the "best date" highlight.

The highlight · the spark as a marker

Mark the words that matter — the spark, used as a highlighter on key phrases. One device, on brand, and it recolours with the region.

Write ==like this== in DESIGN.md, or add class="hl" in the app.

Primary#1a1a1aActions, links, the mark
Accent / Today#737373Live now, highlights
Warning#f59e0bClash with a big venue event
Danger#f43f5eCancelled, destructive
Info#0ea5e9Tips, neutral notices
03

Type

A unique voice — Plus Jakarta Sans for character, Inter to read, mono for the data.

DisplayPlus Jakarta Sans · 800

Your region, meeting.

HeadingPlus Jakarta Sans · 700

Find your next room

BodyInter · 400

A free calendar, map and directory of business networking across your region.

Data / labelJetBrains Mono · 600

WED 25 JUN · 06:30 · CITY CENTRE

05

Components

Built on Nuxt UI — buttons, forms, overlays and data, themed in the brand. The full set lives in the Components tab.

BreakfastLive
06

Layout & depth

Generous radii, soft green-tinted shadows, an airy 1180px column.

Radii

smmdlgpill

Shadows

smmdglow

Spacing · 4px base

Section rhythm clamps 4–7.5rem.

07

Motion

Move the cursor — the orb trails you. Everything below is live, and every bit of it stops for prefers-reduced-motion.

Draw-in

Links sketch, nodes pop, heart pulses.

Pin drop

Markers bounce into place on the map.

Hover me

Lift

Cards rise on hover with a green edge.

Today

Live pulse

The lime ping marks what’s on now.

08

Voice

Warm, local, useful. We talk like a helpful neighbour who knows the room.

Warm

“Bring cards.” Not “attendees should prepare collateral.”

Local

Towns by name — the region’s own, not “the local area”.

Useful

Time, place, price, free or not — up front, every time.

Plain

“Free to list.” Never “zero-cost onboarding funnel.”

09

Brand in action

The system, doing its job — the surfaces people actually meet.

23Jun
TodayBreakfastFree

Winchester Business Breakfast

The Winchester Hub · 6:30–8:30am

Relaxed, friendly morning networking for Winchester owners and freelancers. Bring cards.

ARJPMS+18 going
12
12 events near Winchester

Best date to host

Fewest clashes this week

Wed 25
Mon234
Tue242
Wed251
Thu263
Fri275
Sat280
Sun291
Find your next room.

Social / OG card · 1200×630

10

Imagery

Real local places and faces — the region’s waterfronts, high streets and the people in the room. Treated three ways, then built into cards and full-bleed heroes.

NaturalReal, warm, full colour. Faces and places — the room as it is.
Brand duotoneThe signature. Any photo tinted into the brand for heroes & headers.
Winchester · ThuBusiness Breakfast
Ink scrimA dark scrim up from the base so white text always reads.
Networking25Jun

Solent Founders Lunch

Ocean Village, Southampton

Photo header · 16:9 crop, mono → full colour on hover
SouthamptonFind your next room.Browse events
Full-bleed hero · ink scrim keeps white type legible
11

The colour surface

For moments that should feel like an invitation — the hero of a landing page, a call to host.

12

Dark, when it counts

One ink surface per page — a footer, a focus mode. White headlines, muted body, the spark doing the pointing.

Live tonight

The spark marks what’s happening now.

Focus

Calm ground for late planning.

Contrast

The colour glows brighter on ink.

13

Do & don’t

Emerald pills for the primary action

Lime fills for big buttons — it’s a spark, not a base

One lime accent per view (today / live)

Lime everywhere until nothing stands out

Plus Jakarta for display, Inter for reading

A display face in long paragraphs

White paper as the ground

Heavy grey panels and hard drop-shadows

Round everything to soft pills & cards

Sharp 2px corners and boxy chrome

14

Tokens & handoff

The whole brand in a few variables. Copy it into any project — or hand DESIGN.md to an agent.

:root {
  --color-emerald-500: #1a1a1a;  /* primary */
  --color-lime-400:    #737373;  /* accent / today */
  --color-ink-950:     #0b1f17;  /* text + dark */
  --paper:             #ffffff;
  --font-display: 'Plus Jakarta Sans';
  --font-body:    'Inter';
  --font-mono:    'JetBrains Mono';
  --radius-card: 1.5rem;  --radius-pill: 999px;
  --gradient: linear-gradient(135deg,#1a1a1a,#3f3f3f,#737373);
}